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MAC Cosmetics Donates $4 Million for World AIDS Day with Viva Glam Giveback Campaign

Kicks-off volunteer events in the US as part of the brand’s 14th annual World AIDS Day Global Volunteer Initiative.

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By: Lianna Albrizio

Associate Editor

For World AIDS Day, December 1, MAC Cosmetics donated $4 million and kicked-off volunteer events in the US as part of the brand’s 14th annual World AIDS Day Global Volunteer Initiative.    Every year, MAC makeup artists and employees volunteer with local HIV/AIDS organizations as a show of commitment to creating an AIDS-free generation, one lipstick at a time. MAC sold its Viva Glam lipsticks and donated 100% of the selling price to organizations around the world who are making an impact...

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